Terms of service

Last updated 14 November 2026

1. The service

Overtakr (“we”) is run by Thorbjørn Sørensen, Denmark. We build optimised product data for Google Shopping from your store’s product data, deliver it as an additional source for your Merchant Center account, and keep it up to date. Where you give us access, we also sort your products into lanes by performance. The service is for businesses only.

2. Trial and billing

New customers get a 30-day free trial. It starts when your feed goes live. A payment card is required before the feed goes live. Unless you cancel before the trial ends, your subscription starts and is charged at $29 a month (plus VAT where it applies), in advance each month, for up to 500 products. You can cancel at any time. Cancellation takes effect at the end of the current billing period. Payments are not refunded, except where the law requires it.

3. Access

We only read from your store. We never change your products, prices or pages. Access you give us to Merchant Center or Google Ads is used only to deliver the service, and you can take it back at any time.

4. Your responsibilities

You confirm that you have the right to use the product data of the store you sign up. You are responsible for looking through the optimised data before and while it is used in your Merchant Center account, and for following Google’s policies.

5. No guarantee of results

We work to make your product data more relevant and more accurate. We cannot guarantee results in Google Shopping or any other channel, such as impressions, clicks, positions or sales.

6. Liability

To the extent the law allows, our total liability is limited to what you have paid us in the 3 months before the claim. We are not liable for indirect losses, including lost profit, lost sales or disapproved products.

7. Changes

We may change these terms or our prices with 30 days’ notice by email. If you do not agree, you can cancel before the change takes effect.

8. Law

These terms are governed by Danish law. Disputes are settled by the Danish courts.

Questions: hello@overtakr.com