Get infront.
Overtakr gets your Shopify products in front on Google Shopping. AI-built titles, a feed that is always live, and ad budget that follows what each product earns.
Switch it on to try Overtakr free for 30 days.
You are in.
The founder builds the feed for your store and writes to you at your email within 24–48 hours. Nothing goes live before you have seen it.
One product, three titlesExample
The Classic Tee
Northwear The Classic Tee Black M
Northwear Organic Cotton T-Shirt - Men's, Black, Size M - Crew Neck, Regular Fit, 180gsm
The number is our own check of each title against Google’s title guidance, from 0 to 100.
Feed Engineer
Google can’t show what it can’t read.
Google Shopping has no keywords to bid on. It matches every search against your product data, and Google’s own guidance is that a specific, accurate title helps it show your product to the right shoppers. “The Classic Tee” is a name for your shelf. It gives Google nothing to match.
Feed Engineer is our AI. It builds the title for one product at a time, from everything your store knows about that product, and it shows its work.
Done
Brand Northwear. Product type T-shirt.
100% organic cotton.
This item is Black, size M.
Sits in the collection Men.
The page says crew neck, regular fit.
Fabric weight 180gsm.
Pick a source to see which words came from it.
The Classic Tee
Northwear The Classic Tee Black M
Northwear Organic Cotton T-Shirt - Men's, Black, Size M - Crew Neck, Regular Fit, 180gsm
Bright: the first 70 of 88 characters. Google says shoppers usually see that much or less.
Why this title
- “The Classic Tee” is a name. The product is an organic cotton T-shirt, so that goes first.
- This item is the Black, size M variant. Colour and size belong in its title.
- Brand, product, gender, colour and size all land inside the first 70 characters.
Done
Brand Lumea. Product type serum.
Active ingredient: hyaluronic acid.
One size: 30ml.
Sits in the collection Face care.
The page says for dry skin.
Fragrance-free: yes. Vegan: yes.
Pick a source to see which words came from it.
Hydrating Serum
Lumea Hydrating Serum
Lumea Hyaluronic Acid Serum 30ml - Hydrating Face Serum for Dry Skin - Fragrance-Free, Vegan
Bright: the first 70 of 92 characters. Google says shoppers usually see that much or less.
Why this title
- “Hydrating Serum” could be any serum. The active ingredient and the size make it this one.
- There is one size only, so 30ml goes up front with the product.
- Skin type and claims come from the page and the metafields. Nothing is invented.
Done
Brand Brenta. Roast: mørk ristning.
Hele kaffebønner.
This item is the 1kg bag.
Sits in the collection Espresso.
The page says 100% arabica.
Certification: Fairtrade.
Pick a source to see which words came from it.
Mørk Ristning
Brenta Mørk Ristning 1kg
Brenta Hele Kaffebønner 1kg - Mørkristet Espresso, 100% Arabica - Fairtrade
Bright: the first 70 of 75 characters. Google says shoppers usually see that much or less.
Why this title
- The store is Danish, so the title stays Danish.
- “Mørk Ristning” is the roast. Shoppers need the product too: whole beans, 1kg.
- Fairtrade is a certified field in the store, so it can be stated.
Example products. The middle lane is the usual template of brand, title, colour and size. The number is our own check of a title against Google’s title guidance, from 0 to 100. The marker shows the words only Overtakr found.
One product, as it goes to Google
- Item ID
- shopify_GB_7814290112345_43210987654321The same ID as in your feed today, so Google lays the new data on top of the product you already have.
- Title
- Northwear Organic Cotton T-Shirt - Men's, Black, Size M - Crew Neck, Regular Fit, 180gsm
- Description
- Men's T-shirt in 100% organic cotton with a crew neck and a regular fit. The fabric weighs 180gsm. This is the black one in size M.
- Product highlights
- 100% organic cotton
- 180gsm fabric
- Crew neck, regular fit
- Product details
- Material: Organic cotton
- Fabric weight: 180gsm
- Neckline: Crew neck
- Fit: Regular
- Product type
- Clothing > Men > T-Shirts
The T-shirt from the example above. Every line comes from facts in the store.
How it works on your products
- One product at a time
- A rule writes every title the same way. Feed Engineer decides per product: a T-shirt needs colour and size, a serum needs its active ingredient, coffee needs the weight.
- From the whole product
- Product info, description, variants, collections, the product page and metafields. A feed tool starts from a feed. Feed Engineer starts from the store.
- In your language
- Titles stay in the language of your store. Nothing is translated unless you ask for it.
- By your rules
- Brand first or last, words you never use, how you write sizes. You say it once at setup and every title follows it.
- Nothing invented
- Every word in a title comes from your product data. If it is not in your store, it is not in the title.
Always-Live Mode
Sold out at 08:02. Off Google within minutes.
When stock, a price or a product changes in your store, Overtakr sends the change to Google the moment it happens. Google usually takes a few minutes to process it.
Most feed tools sync once a day on their entry plans. Until that sync runs, your ads keep running on a product nobody can buy.
02:00
The daily sync runs. Until now, the ads kept running.
$0.08ad spend after it sold out
$29.94ad spend after it sold out
An example, not a measurement. Ad spend is spread evenly over 24 hours, the feed tool syncs once a day at 02:00, and Google takes 3 minutes here. Google’s real processing time varies.
Sent the moment it changes
- Stock
- Sold out, and back in stock.
- Prices
- Price changes and sale prices.
- Products
- New products, changed products and products you take down.
Shopping Nitro Lanes
Budget follows what earns.
Nitro Lanes sorts your products into lanes by what they really earn: your orders in Shopify against your ad cost in Google Ads. Each lane becomes a custom label in your feed, so your campaigns can bid up the lane that earns and hold back the lane that does not.
Sorted by profit, the Ceramic Pour-Over Set makes $0.69 for every $1 of ads. It sits in Unprofitable.
Example products and numbers for 30 days. POAS is gross profit divided by ad cost. ROAS is revenue divided by ad cost.
You decide how the lanes work
- The measure
- Profit (POAS), revenue (ROAS), or your own rules with if, and, or.
- The period
- 30, 60 or 90 days of orders and ad cost.
- How often lanes update
- Weekly unless you want it otherwise, so your campaigns are not reshuffled every day.
- The names
- Ours are Profitable, Break-even, Unprofitable and No data yet. Call them what you like.
- What it needs
- Read access to Google Ads. For profit, cost prices on your products in Shopify.
Set up for you in 24–48 hours.
You install nothing and you learn no new tool. The founder sets up your store with you, by email.
You sign up.
Your store’s address and your email. That is all we ask for to begin.
We read your store.
Read-only. Nothing in your store changes, now or later.
Feed Engineer builds your feed.
Every product, one at a time. You see the result before anything goes live.
You add one source in Merchant Center.
It sits on top of the feed you have, and we show you where to click. Remove the source and everything is as before.
Always-Live Mode and Nitro Lanes go on.
They need access to your Merchant Center and read access to Google Ads. You decide when.
“I set up every store myself. If something in your feed looks wrong, you write to me and I fix it.”
$29 a month.30 days free.
Try it free for 30 daysYour 30 days start when your feed goes live. You add a card when your feed is ready, and nothing is charged before day 30. Cancel any time. More than 500 products? Write to hello@overtakr.com.
- Up to 500 products
- Every variant counts as part of its product.
- Feed Engineer
- Title, description, highlights, details and product type for every product.
- Always-Live Mode
- Stock, prices and products sent to Google the moment they change.
- Shopping Nitro Lanes
- Your products in lanes by profit or revenue, as custom labels in your feed.
- Personal setup
- Done with you by the founder in 24–48 hours.
Questions
Does Overtakr change anything in my store?
No. Overtakr reads your products and never writes to your store. Your titles, prices and pages stay exactly as they are. The new titles only exist in the feed that goes to Google.
What happens to the feed I have today?
It stays. Overtakr is added in Merchant Center as one more source on top of your existing feed, matched by item ID. Remove the source and Google shows your old data again.
Is the feed really built by AI?
Yes. Feed Engineer is an AI that reads each product and builds its title, description, highlights, details and product type. It only uses facts from your store. During setup the founder checks its work before anything goes live, and you see it too.
How live is always live?
Overtakr sends a change to Google the moment it happens in your store. Google then needs a few minutes to process it. We do not promise a clock time, because that part is Google’s.
I use Shopify’s own Google channel. Do I need Always-Live Mode?
Shopify’s own channel sends stock and price changes to Google by itself. If that is your main feed, the gain from Overtakr is in Feed Engineer and Nitro Lanes. Always-Live Mode matters most when a feed tool with a daily sync sits between your store and Google.
What do you need access to?
To start: nothing. We read your store’s public product data. For metafields and cost prices we ask for read-only access to your products. Always-Live Mode needs access to your Merchant Center, and Nitro Lanes needs read access to Google Ads. You can take any of it back whenever you like.
Will my products rank higher?
Nobody can promise a position on Google, and we do not. More relevant titles give Google more searches to match your products with. You can follow the difference yourself in Merchant Center, in impressions and clicks per product.
What happens after the 30 days?
The subscription continues at $29 a month for up to 500 products. You add a card when your feed is ready, and nothing is charged for the first 30 days. Cancel before day 30 and you pay nothing.
Who is behind Overtakr?
Overtakr is built and run by Thorbjørn Sørensen in Denmark. For now he sets up every store himself, and his email is at the bottom of this page.
Get infront.
Then $29 a month for up to 500 products. Read-only. Set up for you in 24–48 hours.